Swarovski Enlightned™ invited designers and creative consumers from all over the world to engage in the watch-design-community. The community creation was based on a design-contest, which was open for designers (e.g. design students) but also for people who are generally interested in watches, gemstones and related topics.
Average rating:
5 out of 5
Rating Snapshot
(6 reviews)
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Customer Reviews for Watch Design Community for Swarovski EnlightenedTM by HYVE
55
Finally a company that does it right
Reviewed October 20, 2008
by
InnovationProffrom Cambridge, MA & Cologne, Germany
There has been so much talk about user generated content and open innovation in the past, but few companies really have an initiative that matches all this buzz. As a professor at a large institute of technology, I am following these developments since many years. Swarovski is a big exception. On a recent event I had an opportunity to see the designs created by the user community. This is not just a small set of designs generated by creative outsiders, but an entire product catalog of highly innovative creations. One of the enabling factors of this success is their internet platform to organize and facilitate the contest. Hyve did a great job in developing and programming this web site. It demonstrates a deep understanding of the mechanisms and drivers of open/user innovation. This seems to be not just yet-another-internet-agency, but a company that really knows what it does. Concluding: The Swarovski contest by HYVE is a real gem in the fuzzy world of open innovation!
1 of 1 people found this review helpful.
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Review 2 for Watch Design Community for Swarovski EnlightenedTM by HYVE
55
Realy Impressive ....
Reviewed October 9, 2008
by
Danmanfrom Austria
Almost 2000 submitted designs by somewhat over 1600 participants sounds like a realy impressive contest to me. Perfect design with an easy to use toolkit and the peer review systems is absolutly rocking. Nice work. Good trick to let advanced useres hand in designs with a picture upload
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Review 3 for Watch Design Community for Swarovski EnlightenedTM by HYVE
55
How a contest developed into a community
Reviewed October 5, 2008
by
obiwan
Even though the main motivation for participating in the design contest probably was to win the contest and gain reputation, it seems that the platform with its web 2.0 features developed into a real community of interest. I like it!
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Review 4 for Watch Design Community for Swarovski EnlightenedTM by HYVE
55
Tapping on existing mechanisms
Reviewed October 1, 2008
by
chocolatfrom Paris, France
It seems that the Swarovski and Hyve people have listened carefully to the community and understood the mechanisms before embracing them. What seems difficult in this case is that the customers are professional designers, hobby designers as well as "normal" consumers. Embracing those different levels of design competency is not a giveaway in my opinion.
Besides the highly intuitive design of this community platform, the watch design competition excells in tapping on existing motivational mechanisms among creative consumers by
(1) offering tools adapted to different consumer capabilities (easy to use configurator vs. offering crystal libraries to be integrated for in advanced design software)
(2) using the competition mechanism which is close to the "heart" of each designer along with critique possibilities
(3)keeping the platform transparent and openly accessible (which increases credibility and allows designers to learn from eachother, also by using gemstones)
(4) using social networking and web 2.0 features (rich profiles, profile pictures, latest ideas,...)
(5) "rewarding" users by having contributions reviewed by a recognized jury, other community users AND by the offline public at the world leading watch fair in Basel where access is limited to corporations.
As of the openly visible website very interesting to learn from! I would be very curious to know how this story continues...
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Review 5 for Watch Design Community for Swarovski EnlightenedTM by HYVE
55
cool contest
Reviewed October 1, 2008
by
blenderfrom Darmstadt
I have been one of the first participants. The viral effect was amazing. When I looked at the community some weeks later, I was impressed by the amount and quality of the watches!!! Well done!!!
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Review 6 for Watch Design Community for Swarovski EnlightenedTM by HYVE
55
Real Community
Reviewed October 1, 2008
by
diplomodfrom Munich
It is very interesting how the community grew and what role the interaction played. Beside the design tools, participants had detailed profiles and showed strong interest in each other and other contributions. The high quality of the results was not only caused by the talent and devotion of the contestants, but also by the energy that evolved within the community.
