SU2C invests in cancer research, building interdisciplinary Dream Teams, with every penny donated going to the most promising projects. Their phone-bank showcase arrives 9/5/08 in a prime-time special on all three networks, yet this event is a landing point, not a launching pad. WHi began five months before, enabling users to create teams, invite friends to "stand up together," track fundraising goals, and communicate with the donor community. SU2C.org empowers survivors, family, and friends not only to get active but to unite in their common cause. For $1, users can Launch a Star in "The Constellation," honoring anyone with a cancer diagnosis. We also integrated into the site the "The Stand," a Facebook application in which users create cards to share their link to cancer; friends are invited to stand side-by-side in this photo-mosaic. By leveraging social networks to energize a framework of giving, WHi not only filled the lead-time to the TV special but built a grassroots momentum.