Recognizing that the Sears brand was not viewed as very relevant by teens, tweens and college students, telling them that Sears was cool would fall on deaf ears. So Sears instead told their story via relevant content from Vanessa Hudgens and MTV's The American Mall.
Average rating:
4.2 out of 5
Rating Snapshot
(5 reviews)
5 stars
4
4 stars
0
3 stars
0
2 stars
0
1 star
1
Customer Reviews for Sears Arrive Lounge
55
Thank you!
Reviewed September 25, 2008
by
blueeyes
I think that this website provides my children with a positive way to interact with the market and with other children. I think its great that people are thinking outside of the box rather than flooding my children attention with mindless ads.
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Review 2 for Sears Arrive Lounge
55
Reviewed September 25, 2008
by
lipstickpitbullfrom Alaska
My kids love Sears, like a pitbull loves a hockey mom.
0 of 2 people found this review helpful.
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Review 3 for Sears Arrive Lounge
55
Nice to see this from Sears
Reviewed September 24, 2008
by
Gambla
I wouldn't ever expect this from Sears, I'm glad to see that they are taking a chance and making a connection with this age group. The social media tactics are really fun. Love the spitball!
2 of 2 people found this review helpful.
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Review 4 for Sears Arrive Lounge
55
Fun, Fresh and Relevant
Reviewed September 24, 2008
by
UserExperienceGurufrom Chicago, IL
As a UE professional I appreciate Sears' new design approach at "pulling" customers instead of "pushing" marketing messages to those that aren't interested. We are all inundated with information nowadays... I would rather become a customer and/or find a product by choosing to play an interactive fashion game, etc. that speaks to me. The new design is very fun, it is fresh and I believe, relevant to the teens today.
1 of 1 people found this review helpful.
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Review 5 for Sears Arrive Lounge
15
Promise and deliver
Reviewed September 18, 2008
by
Savemetime
It is wonderful to have options and recieve messages thru media that is age correct. The message is however lost when product or services are not available. Work on both or do nothing. Do not promise my teen or tween product ideas that can not be received in a resonable amount of time. I need both, the message only causes more problems then value
